Managing Search Results Through Mergers and Acquisitions

Corporate acquisitions and mergers occur frequently in fast moving industries.  Phases during the M&A process can be intense with extreme confidentiality, and tasks need to be executed on time and without error.

FixClicks has fortunately been involved with several company acquisitions, where our clients have purchased companies and brought new offerings into their product mix.  Being a third party provider of services, we are usually not included in M&A communications up to the time the news breaks - and when it does, problems can occur online.

This is where we excel.  We know where to look for issues and execute immediate plans of correction to ensure the fallout is minimal. It is very similar to processes followed during website migrations or product launches, except it all happens with zero planning or knowledge. 

Some of the services we have provided during acquisitions include:

• Repairing redirection issues from old to new domains
• Scanning and correcting broken links on press releases and other launch materials
• Creating new redirects in the event launch material is out of corporate control
• Message 'pinging' and reindexing new pages for faster search visibility
• Managing, auditing and correcting paid search activities
• Assisting with legacy content removal from both parties
• Correcting past M&A issues from a search engine and visibility perspective 

Search engine visibility through corporate mergers and acquisitions are a special interest to FixClicks, because new and existing stakeholders at every level of count on web teams to execute with 100% accuracy.  We enjoy helping client web teams succeed when everything is on the line.  Please reach out for a confidential discussion today.