Rebranding and Search Engine Visibility

Rebranding a product line or company image can be a complicated journey, in particular with long standing brands that have changed significantly due to growth, acquisitions or downsizing.  Legacy content can create everlasting broken links, confuse existing customers or simply be an annoyance for companies who have moved on to greener pastures.

Search engine algorithms have improved considerably over the years with scanning and deindexing old content, but this does not mean it will all be removed.  Some old content can linger on for years, or even decades.

FixClicks can work to minimize or eliminate legacy content issues to ensure your current brand is on point.

Some of the rebranding SEO tasks include: 

• Accelerated indexing strategies at time of launch 
• Recommending redirection strategies and executing for current content
• Scanning search results and building redirects for legacy content
• Repairing existing onsite broken links
• Finding and repairing legacy issues for 'forgotten about' content 
• Phone number changes and address updates

Rebranding is a important juncture for companies, and in most cases, the stronger the brand - the longer the timeline will be for a smooth transition.  FixClicks is not patient with search results for clients when it comes to rebranding a product line though, as correcting search results is what we do.  Please contact us for a confidential discussion today.